COMM 341 - Public Relations Campaigns

Institution:

The University of Findlay

Subject:

Description:

3 semester hours Prerequisite: COMM 240 or permission of instructor This course provides analysis of the techniques used in the practice of public relations, advertising, and integrated marketing communications with special emphasis on the development of the news release, special events planning, press conference, and crisis management. Investigation into the use of public relations, advertising, and integrated marketing communications in corporations, education, government, health care, media, science, and technology. Review and critique of selected case studies and application of techniques will be accentuated in assigned projects via campaign planning and implementation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.