MRKT 477 - Advertising And Public Relations

Institution:

The University of Findlay

Subject:

Description:

3 semester hours Prerequisite: MRKT 326 This course covers the principles, nature, and functions of advertising, the preparation of layouts, the writing of copy, and the selection and evaluation of media. The coordination of advertising with other marketing efforts and social implications of advertising are also addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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