HMGT 346 - Hospitality Marketing And Sales

Institution:

The University of Findlay

Subject:

Description:

3 semester hours Prerequisite: MRKT 326 or permission of the instructor This course covers marketing in intangible people-intensive products and concepts with culturally diverse markets and work forces and use of creative marketing to develop and increase customer traffic. Industryspecific projects will help the student understand the functions of the marketing and sales department/activities within the scope of the hospitality industry.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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