MRKT 385 - New Product Research And Development

Institution:

The University of Findlay

Subject:

Description:

3 semester hours Prerequisites: MRKT 326 and BUAD 390 This course covers the role of potential demand research in identifying new products in the market, developing the product, and answering marketing questions related to planning, launching, and managing new products. 76

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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