HMGT 246 - Principles of Meetings And Conventions

Institution:

The University of Findlay

Subject:

Description:

3 semester hours Corequisite: HMGT 285 or permission of the instructor This course deals with the meetings and conventions industry, types of meeting and convention markets, and the mix of opportunities in selling to these different markets. Control variables in the marketing mix are discussed from the perspective of the hotelier and the meeting planner. A review of the various selling and marketing tools that are used in prospecting,strategy selling, and negotiating to confirm a meeting/convention program are explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.findlay.edu/

Phone Number:

(419) 422-8313

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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