BUSI 4663 - Marketing High Technology Products

Institution:

Tennessee Temple University

Subject:

Description:

3 credit hours (As Needed) (Prerequisite: BUSI-2603, Senior standing required) This course covers the unique environment of marketing high technology in modern settings. Currently, large segments of consumer and business-to-business marketing are based on emerging technologies. These technologies not only affect the computer and biotech industries, but also are essential to other industries, such as financial services. The course applies more traditional elements of marketing strategy (such as market segmentation and targeting, and marketing mix elements) to the context of high technology goods and services. Course goals are centered on developing unique strategies to market technology-based innovations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntemple.edu

Phone Number:

(423) 493-4100

Calendar System:

Semester

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