BUSI 4623 - Business-to-Business

Institution:

Tennessee Temple University

Subject:

Description:

3 credit hours (As Needed) (Prerequisite: BUSI-2603) A study of the marketing of goods and services to other organizations. Special attention is devoted to the discovery of industrial market needs and their translation into products and services, and development of the industrial marketing mix and its appropriate management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntemple.edu

Phone Number:

(423) 493-4100

Calendar System:

Semester

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