BUSI 4863 - Marketing Strategy

Institution:

Tennessee Temple University

Subject:

Description:

3 credit hours (As Needed) (Prerequisites: BUSI-2603; BUSI-3603; BUSI-3663; BUSI-4273) An investigation of the entire process of marketing planning from the initial phase of strategy formulation through the development and integration of long-range and short-range marketing plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntemple.edu

Phone Number:

(423) 493-4100

Calendar System:

Semester

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