Accounting 361 - Multinational Marketing

Institution:

Hiram College

Subject:

Description:

This course examines the marketing function across national boundaries. The cultural, political, social, economic, and financial environments and their influence upon global marketing decisions are emphasized. Product, pricing, promotion, and distribution strategies in different environments are examined. Modes of participation, including exporting, licensing, joint ventures, and direct investments, are also studied. Analytical techniques for assessing global marketing opportunities are introduced and used. Prerequisite: Management 255.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.HIRAM.EDU

Phone Number:

(330) 569-3211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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