Accounting 301 - Marketing Management

Institution:

Hiram College

Subject:

Description:

This course examines the analysis, planning, implementation, and control of marketing activities in for-profit, not-for-profit, and service organization. Subjects addressed include the role of the external and internal environments in marketing decision-making; the relationship between the organization's overall strategy and its marketing strategy; the integration of the marketing mix and ethical issues. A variety of analytical frameworks and tools to support marketing decision-making are introduced and used. Prerequisite: Management 255.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.HIRAM.EDU

Phone Number:

(330) 569-3211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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