MKTG 510 - Marketing Management

Institution:

Eastern Michigan University

Subject:

Description:

This course introduces students to the basic concepts, practices and analytical techniques of marketing. As such, it is designed to be comprehensive in scope, contemporary in outlook and managerial in orientation. It may include computerized-decision simulation and teamwork. Credits: 3 hrs Notes: This is a graduate course in an undergraduate program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emich.edu

Phone Number:

(734) 487-1849

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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