BSAD 360 - Marketing Research

Institution:

Truman State University

Subject:

Description:

This course develops skills in the collection and use of qualitative and quantitative information to pose and answer marketing questions. Students learn how to specify research goals, establish research design, collect and analyze data, and then report findings in appropriate ways to marketing managers. They also learn how to carry out and interpret the results of various statistical procedures using industry standard statistical software. Prerequisites: BSAD 325 and major in business administration or accounting. Credits: 3 hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.truman.edu

Phone Number:

(660) 785-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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