BSAD 444 - Electronic Commerce

Institution:

Truman State University

Subject:

Description:

This course introduces e-commerce and its implications for organizations, customers and society. The course addresses the opportunities and threats e-commerce presents in different industries, and focuses on developing and implementing e-commerce strategy, marketing, customer service techniques, and web design, management and maintenance. Prerequisites: BSAD 157 and BSAD 325 with minimum grades of C, or ACCT 368. Credits: 3 hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.truman.edu

Phone Number:

(660) 785-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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