BSAD 445 - Brand Management and Strategic Marketing

Institution:

Truman State University

Subject:

Description:

As the capstone marketing experience, this course emphasizes the application and integration of brand management and strategic marketing principles and models with material learned throughout the marketing curriculum. Students analyze competitive marketing situations and develop marketing solutions for businesses in domestic and international settings. Prerequisites: BSAD 360 or BSAD 365, major in business administration or accounting, and senior status. Credits: 3 hours NOTE: This is a writing-enhanced course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.truman.edu

Phone Number:

(660) 785-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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