Media Studies 2220 - Promotion Essentials

Institution:

University of Missouri-St Louis

Subject:

Description:

Prerequisites: MEDIA ST 1100 or consent of instructor. Explains the difference between advertising and sales promotion and why companies use sales promotion. Understand how companies utilize the different sales promotion techniques in each medium. Emphasis on the key sales promotion tools used by companies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umsl.edu/

Phone Number:

(314) 516-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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