Communication 4035 - Integrated Approaches to Public Relations,Advertising,and Promotion [PR

Institution:

University of Missouri-St Louis

Subject:

Description:

Prerequisite: COMM 3358, junior standing, or consent of the instructor. Overview of how publicity, advertising and other promotional activities can be integrated into a single cohesive communication initiative or program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umsl.edu/

Phone Number:

(314) 516-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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