MKTG 3760 - Business-to-Business Marketing

Institution:

University of Missouri-St Louis

Subject:

Description:

Prerequisites: Senior Standing, MATH 1105, MKTG 3700 and a 2.0 campus GPA. A study of the nature of the business-to-business(organizational) marketplace concentrating on those aspects that differentiate it from consumer markets. The major focus of the course is marketing strategy, starting with analysis of the market wants and segments, concepts of pricing, the distribution arrangements, and buyer/seller relations. In this last area, consideration will be given to service, personal selling, sales promotion, and advertising, as found in the organizational marketplace. At all times emphasis is given to relating business-to-business marketing strategy to basic concepts in underlying business disciplines. Lectures and case discussions are used heavily in the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umsl.edu/

Phone Number:

(314) 516-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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