MKTG 3780 - International Marketing

Institution:

University of Missouri-St Louis

Subject:

Description:

Prerequisite: MKTG 3700 and a 2.0 campus GPA. Marketing management problems, techniques and strategies needed to apply the marketing concept to the world marketplace. Understanding a country's cultural and environmental impact on the marketing plan is emphasized, as well as competing in markets of various cultures. Worldwide consumerism, Economic and social development, the spread of multinational corporations, business ethics, and current Economic and marketing issues are examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umsl.edu/

Phone Number:

(314) 516-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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