MKE 335 - Marketing Research

Institution:

SUNY College at Plattsburgh

Subject:

Description:

The various elements of the marketing research process are examined, including problem definition, the determination of information required to address the issue, research designs, measurement instruments, data collection methods, data analysis and the research report. Includes hands-on research project. (Fall/Spring). Prerequisites: ECO260, MKE290.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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