MLS 521 - Marketing for Managers

Institution:

SUNY College at Plattsburgh

Subject:

Description:

An overview of the marketing management process and the marketing mix elements in the context of a dynamic global environment. Assessment of market opportunities; developing market information. The development of the marketing strategy. Product, price, place and promotion. The impact of legal, political, social, cultural, ethical, economic and competitive factors on the marketing environment. Suggested background: Acquaintance with the basic ideas of economics, particularly microeconomics. (Spring).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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