MKE 380 - Creativity Process in Marketing

Institution:

SUNY College at Plattsburgh

Subject:

Description:

This course focuses on the major theories and models of creativity, traits of creative people, and exercises to help students realize their creative potential by applying creativity techniques to general and marketing problems. A hands-on team creativity project and class presentations are included. (Spring). Liberal arts. Prerequisite: MKE290.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.