MKE 325 - Marketing Channels Strategy

Institution:

SUNY College at Plattsburgh

Subject:

Description:

Operation of channels of distribution from the manufacturer's point of view. Physical distribution system and business logistics process. Transportation, storage, order processing, location analysis and operation of functional middlemen. (Spring). Prerequisites: MKE290.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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