MKE 422 - Business to Business Marketing

Institution:

SUNY College at Plattsburgh

Subject:

Description:

Concepts of marketing strategy applied to business-to-business marketing situations in the context of a dynamic global environment. Topics include marketing planning, market segmentation, buyer behavior and the marketing mix elements. (Fall/Spring). Prerequisites: MKE290.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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