CMM 368 - Public Relations Cases

Institution:

SUNY College at Plattsburgh

Subject:

Description:

A critical analysis of public relations practice in various organizations and professions. Emphasis on ethical and legal issues, core organizational values, trust and transparency. Examines models of communication management in planning, design and implementation of public relations strategy. (Fall). Liberal arts. Prerequisite: CMM311.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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