CMM 466 - Public Relations Campaigns

Institution:

SUNY College at Plattsburgh

Subject:

Description:

An advanced course in planning and executing basic public relations and publicity for various types of organizations, with emphasis on training in effective writing styles required of a public relations practitioner. Deals with analyzing communication needs of an organization and examines characteristics of successful public relations campaigns. Includes a service learning component in which students work on a public relations campaign. (Spring). Liberal arts. Prerequisite: CMM311 and JOU206.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.