CMM 422 - Research Methods in Communication

Institution:

SUNY College at Plattsburgh

Subject:

Description:

Cover essentials of design, data collection, and analysis/interpretation associated with common empirical methods used in social research - both qualitative and quantitative. Students will apply this experience in designing valid and reliable instruments, using a computerized statistical package to analyze data, and reporting findings for an actual client. Underscores the centrality of research ethics and the importance of becoming a critical consumer and evaluator of secondary, mass-mediated information. (Fall/Spring). Prerequisite: Junior standing, CMM118, CMM226, or POI.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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