CMM 435 - Electronic Media Management

Institution:

SUNY College at Plattsburgh

Subject:

Description:

Examines the business and managerial aspects of electronic media. While the concentration is primarily on programming, sales and promotion, students will also examine the various managerial theories and strategies applied in the managing of an electronic media facility. (Spring). Liberal arts. Prerequisite: CMM226 or CMM288.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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