CMM 468 - Advanced Advertising Strategies

Institution:

SUNY College at Plattsburgh

Subject:

Description:

An advanced course in advertising in the broadcast and print media, with an in-depth examination and critique of advertising campaigns, including consumer, public relations and political advertising. Deals with creative strategies, marketing vs. communication planning, and execution of campaigns, with special emphasis on contrasting practices in the United States and abroad. (Spring). Prerequisite: CMM/JOU321 AWR or MGM321 with POI.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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