CMM 407 - Concepts of Persuasion

Institution:

SUNY College at Plattsburgh

Subject:

Description:

Emphasis on theories of persuasion. Examination of persuasive strategies used in mass media, advertising, political campaigns, social movements, public presentations and interpersonal relationships, along with their ethical implications. (Fall). Liberal arts. Prerequisites: CMM118, CMM226.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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