CMM 311 - Public Relations Principles

Institution:

SUNY College at Plattsburgh

Subject:

Description:

A review of public relations practices -- including issue and crisis management, lobbying, image campaigns, and internal corporate communication -- that enable organizations to develop and manage socially responsible relationships with their various stakeholders. Emphasis on the role of public opinion in strategic organizational communication. (Fall). Liberal arts. Prerequisite: CMM101; ENG101; CMM118.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.plattsburgh.edu

Phone Number:

(518) 564-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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