SPM 460 - Applied Sport Sales and Marketing

Institution:

SUNY College at Cortland

Subject:

Description:

An applied sport promotion class involving the application of promotional theory, event planning and management, public relations, sponsorship proposal writing and the sales and solicitation of sponsorships to an existing sports event, sport organization or team. Semester-long project required. Prerequisite: SPM 360. (3 cr. hr.) Frequency code A = offered every semester Additional frequency code descriptions can be found in the Terminology Guide.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cortland.edu

Phone Number:

(607) 753-2011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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