SPM 277 - The Business of Motorsports

Institution:

SUNY College at Cortland

Subject:

Description:

An overview of the management strategies and business models utilized by the teams, facilities and sanctioning bodies of major professional motor sports. A special emphasis will be placed on the National Association for Stock Car Auto Racing (NASCAR). There will be significant in-depth and behind-the-scenes analysis of motor sports business from the brand loyalty of its fans to the complexities of team economics to national television contracts. (3 cr. hr.) Frequency code B = offered at least once per year Additional frequency code descriptions can be found in the Terminology Guide.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cortland.edu

Phone Number:

(607) 753-2011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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