SPM 320 - Sport Entrepreneurship

Institution:

SUNY College at Cortland

Subject:

Description:

A detailed analysis of the management and marketing of sporting goods companies and sport retail businesses including e-commerce in sport-related enterprises. Students will study trends, display, target marketing, marketing demographics, customer service, and the basic functions of selling and managing a retail business operation. Purchasing, inventory control, cost and price analysis, supplier relationships, offshore procurement, and quality and ethical considerations will be examined. (3 cr. hr.) Frequency code C = offered at least once every two years Additional frequency code descriptions can be found in the Terminology Guide.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cortland.edu

Phone Number:

(607) 753-2011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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