REL 440 - Tourism Sales and Marketing

Institution:

SUNY College at Brockport

Subject:

Description:

Corequisite: REL 302. Examines the fundamental marketing and sales principles related to the tourism industry. Covers service marketing; destination marketing; professional marketing and sales organizations; consumer behavior; market segmentation; marketing research; tourism product, distribution, location, and price; marketing communication; marketing and sales information systems; and the role of a manager. 3 Cr. Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brockport.edu

Phone Number:

(585) 395-2361

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.