CMC 334 - Public Relations Methods and Cases

Institution:
SUNY College at Brockport
Subject:
Description:
Prerequisite: CMC 332. Provides an introduction to, demonstration in, and application of public relations techniques, tools and procedures to both hypothetical and actual public relations cases. Emphasizes action and communication techniques and practices used in public relations planning, production of informational and persuasive messages, and evaluation of action and communication activities. 3 Cr. Fall
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(585) 395-2361
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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