CMC 353 - Broadcast Sales and Marketing

Institution:

SUNY College at Brockport

Subject:

Description:

Explores techniques and problems of modern broadcast sales, marketing and programming. Requires projects to develop latest methods in broadcast commercial marketing, planning, audience analysis, and programming in both radio and television. 3 Cr. Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brockport.edu

Phone Number:

(585) 395-2361

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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