BUS 335 - Principles of Marketing

Institution:

SUNY College at Brockport

Subject:

Description:

Examines the business function that identifies current unfilled needs and wants, defines and measures their magnitudes, determines which target markets the organization can best serve, and decides upon appropriate products, services, and programs to serve these markets. Topics include product development and test-marketing, product planning and new product introduction, and methods of product promotion and service marketing. 3 Cr. Every Semester

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brockport.edu

Phone Number:

(585) 395-2361

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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