BUS 433 - International Marketing

Institution:

SUNY College at Brockport

Subject:

Description:

Prerequisite: BUS 335. Examines and analyzes the similarities and differences among domestic and foreign markets. Includes in the analysis consumers, 4 Ps (product, price, place, promotion), uncontrollable variables, and implementation of the marketing concept in a foreign market. Also investigates the coordination and integration of a firm ? national marketing program with its foreign marketing program. 3 Cr. Every Semester

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.brockport.edu

Phone Number:

(585) 395-2361

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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