BMkt 437 - Business Marketing

Institution:

SUNY at Albany

Subject:

Description:

Helps students understand how organizations interact with one another. Marketing analysis, planning, and strategy is studied in business-to-business buying and selling situations. The environment of business marketing and the process of organizational buying are examined. Traditional topics, such as target marketing and the marketing mix, are often combined with advanced topics such as negotiation, relationship development, quality control, logistics, and international marketing. Prerequisite(s): B Mkt 310. Will not be offered in 2008-2009.?

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albany.edu

Phone Number:

(518) 442-3300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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