BMkt 351 - Consumer Behavior

Institution:

SUNY at Albany

Subject:

Description:

This is a marketing course, not a consumer psychology course. It focuses on how a company develops its basic strategy-identifying, evaluating, and targeting market segments whose needs are not currently being met by existing products. The main goal of this course is to provide a broad, content based, "gestalt" understanding of macro consumer segments and how to best market and communicate with them. As such, it is intended to provide the platform from which more advanced courses in marketing are developed. Prerequisite(s): B Mkt 310, B Itm 220, or Amat 108

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.albany.edu

Phone Number:

(518) 442-3300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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