MKT 4013 - Marketing Research

Institution:

Southwest Baptist University

Subject:

Description:

Provides the student with a basic understanding of the research process as it applies to marketing and business problems. Subjects covered include the scientific method, problem definition, research design, data collection, data analysis, and interpretation. A comprehensive research project and selected case analysis provide opportunity for relating the theoretical concepts and techniques to real world problems. Prerequisites: MKT 3023, BUS 2023.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sbuniv.edu

Phone Number:

(800) 526-5859

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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