MKT 3033 - Consumer Behavior

Institution:

Southwest Baptist University

Subject:

Description:

Introduces the key terms, definitions, and concepts used to describe consumer behavior. Students will learn how we shape our product choices and purchase decisions by investigating the ways we think; the ways we process, store, and retrieve information when needed; and how relationships with others affect these decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sbuniv.edu

Phone Number:

(800) 526-5859

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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