MKT 3083 - Creative Advertising

Institution:

Southwest Baptist University

Subject:

Description:

This course is designed as a creative, innovative introduction to advertising. Types of advertising media, copy and style will be evaluated, and emphasis will be placed on creativeness in advertising. This course will include films, guest speakers, field trips and creative advertising projects. Course fee $20.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sbuniv.edu

Phone Number:

(800) 526-5859

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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