PREL 482 - The Public Relations Campaign

Institution:

Southern Adventist University

Subject:

Description:

The public relations function in the context of the organizational communications and decision-making process. Application of communications theory and techniques in developing both internal and external communications campaigns; selected case studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southern.edu

Phone Number:

(423) 236-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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