BMKT 410 - Service Marketing

Institution:

Southern Adventist University

Subject:

Description:

Prerequisites: BMKT 326. 327. A study of the knowledge needed to implement strategies for quality service to provide companies a competitive advantage. The customer-focused management model includes strategies for increasing customer satisfaction and retention through the design and implementation of service strategies. Topics include customer expectations, service development and design, service delivery, management and measurement of service quality, service recovery, and the financial effect of service strategies. (Winter, odd years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southern.edu

Phone Number:

(423) 236-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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