BMKT 375 - International Marketing

Institution:

Southern Adventist University

Subject:

Description:

Prerequisite: BMKT 326. An exploration of the rapidly expanding world of international marketing. Topics include joint ventures, partnerships, direct exporting, foreign subsidiaries, licensing, contract manufacturing, and direct investment. Doing business across cultural and national boundaries are examined in depth to gain an understanding of the nuances necessary to be successful with an international marketing venture. (Fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southern.edu

Phone Number:

(423) 236-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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