BMKT 497 - Marketing Research

Institution:

Southern Adventist University

Subject:

Description:

Prerequisites: BMKT 326, 327; BUAD 221. A study of the role of research in marketing decision-making; research design, implementation, and analysis and interpretation of research findings. Students will do research for a real business organization, concluding with a research and marketing recommendation report to the sponsoring organization. (Winter)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.southern.edu

Phone Number:

(423) 236-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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