EQS 402 - Equine Marketing

Institution:
Rocky Mountain College
Subject:
Description:
Spring semester. 3 semester hours. This class is an introduction to the marketing process involved in the horse industry. The student examines consumer buying behavior, marketing channels, and promotional techniques and their role in the marketing process.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(406) 657-1000
Regional Accreditation:
Northwest Commission on Colleges and Universities
Calendar System:
Semester

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