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Institution:
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Rocky Mountain College
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Subject:
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Description:
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Spring semester. 3 semester hours. This class is an introduction to the marketing process involved in the horse industry. The student examines consumer buying behavior, marketing channels, and promotional techniques and their role in the marketing process.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(406) 657-1000
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Regional Accreditation:
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Northwest Commission on Colleges and Universities
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Calendar System:
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Semester
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