BSA 343 - Principles of Marketing

Institution:

Rocky Mountain College

Subject:

Description:

Fall and spring semesters. 3 semester hours. This course studies the marketing process from product development through consumer purchase. Includes examination of consumer buying behavior, marketing channels, physical distribution, pricing policies and promotion along with their role in the marketing process. Prerequisite: junior or senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

rocky.edu

Phone Number:

(406) 657-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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