AMS 407 - Marketing

Institution:

Rocky Mountain College

Subject:

Description:

3 semester hours. This course is a study of the marketing process, including examination of consumer buying behavior, products and product development, distribution channels, pricing policies, and promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

rocky.edu

Phone Number:

(406) 657-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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